SEO marketing – what is it and why do I need it?

What Is SEO?

Search engines are web pages on the internet that allow you to search through all the other pages on the internet using a specific search term, such as a word or a phrase. The most recognised search engine, and the one which claims to have the most websites in its database, is, of course, Google. So much so, that the word “google” has become a verb, as in “If you need to know the answer, google it”.

There are, however, other search engines, and so any technique that one employs to market through Google, must also be compatible with the other search engines in the market, the top five of which (after Google, obviously) are Bing (provided by Microsoft), Yahoo!, Ask (formerly Ask Jeeves), and AOL (America OnLine). These top five each have databases of at least 125 million websites, with Google, at the top, claiming more than 1 billion.

SEO is an acronym which stands for Search Engine Optimization. It is the process by which a website tries to get more traffic flowing to its pages, by using only what are known as “organic,” “editorial” or “natural” search results (that means free!). Whilst it is possible to pay to have your advert appear at the top of page of search results, SEO enables similar results to be obtained, but, essentially, for little or no cost.

Do I need it? If so, why?

All the big search engines such as Google, Bing and Yahoo show their search results ranked based on what the search engine considers most relevant to users. So, for example, the more of your search terms that the search engine finds on one page, the more relevant it appears to your request, and therefore, the higher it will appear in your results list.

Sites are also ranked by frequency of visitors, so an unpopular site will slide down the rankings, as more frequently visited pages leapfrog over it because of their higher traffic count.

Blogs and newsletters are important ways of driving visits to your website. Remember, the more visits to your site, the higher up the rankings you will rise. But can you really change your About Us page once a month to stimulate interest? Of course not.

But a blog can be updated, and a newsletter sent out, and both of these will generate fresh movement to your site, which the search engines will notice.

This seems quite complicated

SEO is quite a tricky business, which is why a field of experts has grown up around it. If you generate a good proportion of your sales via your website, it may be worth seriously considering investing in some expert advice and content design, in order to make sure you are not missing any opportunities to present your webpages to their best advantage. Perhaps, unsurprisingly, we would recommend getting in touch with us, at, where our team of SEO experts will be happy to help.